What about revising the badge on a web page, the "Created by Create" thing? I think some people pass this thing up because the current default is a bit large IIRC. Robert Curtis and I made up a few trial badges that were more like the little geek badges (CSs/ RSS/HTML/ Apache, etc.) you see on some other web sites. A minor point, but I think insofar as the point about highlighting these pages as being created in Create, a simple thing like that can get the point across.
This also is probably a relatively small issue, but perhaps a more visual diagram of how Create can be used for web, print and drawing can be made and placed somewhere prominently in the stone.com domain? I think the text description is clear enough, but a lot of us visually-oriented folk might absorb the point better if it were made graphically. This kind of visual diagram could easily be used in presentations about Create, a single image intro to it, a snapshot or summary of the app. Naturally, it would have to leave ot some important details and gloss over some aspects of the app. another diagram could cover how the other Stone apps dovetail with Create, again, a visual diagram of an interoperable suite. (I guess there's a third diagram to show how it works with iLife, Photoshop and such too, but that might be overdoing it.)
From more of an illustration side of things, I've been slowly trying to put together visual elements and layouts for the resource library in Create. The idea is the same as what you're saying about web pages: to show not just quick examples of art, but also more advanced examples to show its range. We've already seens ome examples of this in more recent included artwork, but I wanted to expand on it, show a few different vocabularies and styles. It's been very slow-going though. I was hoping to have some art ready for the Holidays, but I don't think I'll get far enough.
I want to sort of remind everyone that Create is excellent for print work too. While I always meant to use Create for a personal web page, I never got artound to it. But I did use it to get my portfolio together, and I use it between bigger personal projects for things like quick birthday cards (I usually whip up some artwork on the spot). So I feel that presenting Create as the "webinator" restricts it and doesn't really address its biggest strength IMO, the ability to go from print to web so easily.
There are already some resources avilable from the stone.com front page to show some of this stuff, but it's not been advanced in a while, and it's a bit tucked away I suppose.
How many people are close to an Apple Store or some other Apple reseller with an interest or ability to have in-store demos?